Grenade Tanks Tower Bridge with High-Protein Snack Demo

A snack brand drove a 17-tonne tank through a 13ft ‘wall’ at Tower Bridge on Wednesday to highlight Britain’s demand for better snacking alternatives.

Nationwide Energy Crisis
The UKs no.1 protein bar brand Grenade made a literal impact by driving the 17-tonne tank through a giant Carbohydrate & Sugar ‘wall’ besides London’s Tower Bridge to highlight the nation’s ‘other’ energy crisis.

Snack Revolution
The bold move follows research suggesting 72% of Brits hit a wall multiple times a week, while 54% would like to try more high protein, low sugar snacking to help as their energy and focus dips.

Productivity Loss
On average Brits admit to losing 37 minutes of productivity when they hit a wall, equating to over 78 hours a year that could be easily avoided. Over a quarter (28%) say their snacks leave them more drained than driven.

Healthier Choices
The giant 13ft wall crafted to represent the high carbs and sugar filled snacks a third of Brits (33%) admit to eating regularly, was demolished by Grenade Founder Alan Barratt, driving the protein brand’s iconic orange ‘tank’ to encourage Brits to fuel themselves in the right way with high protein and low sugar snacks.

Dedicated Nutrition
Neal Duffy, Head of Brand Activation at Grenade emphasizes the importance of fueling the body correctly. Lois Bright, Sports Nutritionist, highlights the significance of being mindful about nutrition for energy management.

Protein-Packed Offerings
People seeking high protein, low sugar alternatives can explore Grenade’s new shake offerings, providing over 25g of protein in flavors like Fudge Brownie, Cookies and Cream, and Salted Caramel.