Is Doom-Scrolling the New Self-Care Trend?

Wellness Trends

Wellness has never been more popular, you would think. But new data shows that half of Brits (47%) are getting less ‘me time’ than they did five years ago.

Social Media and Self-Care

Scrolling through TikTok, Instagram, X (formerly known asTwitter), and other social media platforms is even considered a form of self-care by 38% of Brits, according to a new study. Brits have seemingly forgotten how to treat themselves, even though a massive 97% of people agree that taking time out is essential for their wellbeing, but very few are actually making space for it, according to the research commissioned by Fox’s Fabulous Chocolatey, which spoke to 2000 adults.

Barriers to 'Me Time'

Back-to-back meetings, endless to-do lists, and juggling the needs of others leaves Brits with very little time for themselves, with just 36% of people managing to take a moment for 'me time' themselves every day. Pets and digital distractions, as well as guilt, are also among the top reasons, alongside money, that people struggle to find time. Top 10 list of Brits biggest barriers to taking more ‘me time’.

Encouraging Self-Care

Fox’s Fabulous Chocolatey has teamed up with Craig Revel Horwood to encourage Brits to put themselves first for once, without the guilt. To help inspire the nation, Fox’s Fabulous Chocolatey is launching the Fabulous Me Time Moments competition, giving one lucky winner £1,000 of luxury spa vouchers.