How Easter Egg Packaging Wastes Are Adding Up

Brits are expected to get through 123 million eggs this Easter, but more than two-thirds (65%) say that Easter eggs are excessively packaged, according to new research.

Packaging Waste Concerns

The research revealed that the average adult will eat 165 chocolate Easter eggs over their lifetime, contributing to an estimated 8,000 tonnes of packaging waste each year in the UK. While cardboard boxes are widely recycled, many Brits are still throwing away Aluminum foils and plastic packaging.

Recycling Challenges

More than a third (34%) are confused about which Easter egg packaging components are recyclable. Despite concerns, over one in five (22%) choose eggs based on recyclable packaging, and many are annoyed by the waste accumulated.

Continued Enjoyment Despite Concerns

Even with packaging issues, Brits still consider Easter as one of their favorite holidays due to chocolates. Companies have made strides in more eco-friendly packaging, and consumers are encouraged to recycle responsibly to reduce landfill waste.

Top Recycling Tips

DS Smith advises separating card, plastic, and foil after an Easter feast to ensure materials are properly recycled. The UK needs to improve its recycling performance by implementing separate collections, uniform recycling systems, better labeling, and consumer education.