Demand for Clearer Labels: Shoppers Call for Better Identification of British Products

A recent survey of 2,000 adults has unveiled the desire of eight in ten shoppers for enhanced labeling of British products in stores. Support for Local Goods The findings highlight a growing inclination towards purchasing items produced or sourced within the UK. Shoppers express challenges in identifying British goods in supermarkets, emphasizing the need for clearer distinctions. Call for Retail Support The research underscores the call for closer collaboration between retailers and local suppliers to meet consumer demands for British goods. Notably, the report advocates for increased visibility and availability of regionally produced items to foster a stronger connection between consumers and British producers. Promoting British Seafood Discover Seafood, a leading initiative championing British products, urges supermarkets to stock more locally caught fish to satisfy market demands. The initiative's spokesperson stresses the importance of promoting lesser-known British fish varieties to diversify consumer choices and support local fishermen.