From Struggling to Thriving: How a Belfast Man Transformed His Life with a Sustainable Clothing Brand

A Belfast man has been named as the winner of an award from The King’s Trust after he has transformed his life, going from living week-to-week in a highly stressed state to following his passion and setting up a sustainable clothing brand.

Transforming Struggles into Success
Jack, 30, scooped the NatWest Thrive Enterprise Award, which recognizes young people who have overcome barriers to create their own sustainable business or social enterprise through The King’s Trust Enterprise program. With newfound structure, a five-year plan, and improved mental health, Jack’s journey from stress to success is truly inspiring.

A Vision Realized
After receiving support from The King’s Trust, Jack launched WAK-O, a circular, “slow-fashion” brand that upcycles old materials into new products. His commitment to sustainability remains at the core of his business, empowering him to create a work-life balance and pursue his goals with vigor.

Recognition and Gratitude
Reflecting on his achievement, Jack expressed gratitude for the support that helped him turn his dream into a reality. Winning the NatWest Thrive Enterprise Award, Jack's dedication and vision were celebrated, showcasing the impact of overcoming challenges and embracing sustainable entrepreneurship.